he Craft & Hobby Association estimated in 2003 that in 80% of U.S. households at least one member participated in arts and crafts activities. The majority of those crafters don't seem to be buying from catalogs, however. According to New York-based media brokerage services firm ParadyszMatera, during the second quarter of 2005 the 12-month active universe for the arts and crafts catalog market was just 1.77 million, or 1% of all consumer catalog buyers available for list rental or exchange.